350 West 39th Street
New York, NY 10018
Tel: (212) 946-4000
Fax: (212) 946-4010
www.rga.com
mediadepartment@rga.com
R/GA is an interactive agency that specializes in delivering award-winning creative, global strategies and complex software development
MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.
L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.
Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency search took place last fall and involved four agencies, said Laurie Harrsen, director of PR and consumer communications at McCormick.
R/GA hired William Charnock as chief strategy officer, a newly created position, effective January 25. Reporting to Bob Greenberg, agency CEO and global chief creative officer, he will oversee the agency's global strategy and manage its strategy, planning and research teams.
Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record, handling traditional advertising and digital. The first creative from the partnership will debut in early 2010.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
