350 West 39th Street
New York, NY 10018
Tel: (212) 946-4000
Fax: (212) 946-4010
R/GA is an interactive agency that specializes in delivering award-winning creative, global strategies and complex software development
MasterCard launched an out-of-home campaign on Aug. 1 that integrates QR codes and Facebook Places to enable consumers to enter a sweepstakes.
L'Oreal has named R/GA digital AOR for its luxury products division in the US, the brand said May 12. The agency will be responsible for L'Oreal's comprehensive digital strategy and execution for a number of consumer product brands.
Food products distributor McCormick & Co. has named R/GA its digital AOR after an RFP process. The agency search took place last fall and involved four agencies, said Laurie Harrsen, director of PR and consumer communications at McCormick.
R/GA hired William Charnock as chief strategy officer, a newly created position, effective January 25. Reporting to Bob Greenberg, agency CEO and global chief creative officer, he will oversee the agency's global strategy and manage its strategy, planning and research teams.
Financial planning company Ameriprise Financial announced December 2 it has chosen interactive agency R/GA as its agency of record, handling traditional advertising and digital. The first creative from the partnership will debut in early 2010.
Founded in 1977 by two brothers, Robert and Richard Greenberg, as a visual effects company for the feature film business, this interactive agency has had its finger on the pulse since its inception. From George Lucas' special effects contemporaries to a commercial production house in the 80s, to the interactive agency it became in the 90s, R/GA has been led by innovation and technology. Today, R/GA is all about approaching the digital age for brands. The agency is known for taking advantage of technology and building brands around interactive experiences and integrated campaigns. Click headline above to view R/GA's full profile, complete with capabilities and company history.
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