Razorfish

1440 Broadway 19th Floor
New York, NY 10018
Tel: (212) 798-6600
Fax: (212) 798-6601

www.razorfish.com

Razorfish is a digital marketing agency with services that encompass digital advertising, Web site design, search, e-mail, analytics, and social media.

President:
Pete Stein
Tel: (212) 798-6600

45% of Millennials Aren't Compelled by Content

When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.

Razorfish hires Paul do Forno as SVP of multichannel commerce

Publicis Groupe digital agency Razorfish has named Paul do Forno SVP of multichannel commerce, a newly created position, said Shannon Denton, executive sponsor of commerce and president of Razorfish's central region. Do Forno, who reports to Denton, joined in March and is based in Chicago.

Razorfish CEO to oversee four additional agencies

Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.

Lanctot named Razorfish chief media officer

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Weight Watchers names McCann NY social media AOR

Weight Watchers International has named McCann New York its social media AOR, the weight-loss company said May 23. McCann has served as Weight Watchers' creative agency since 2007. Publicis Groupe digital agency Razorfish will continue to manage Weight Watchers' social media analytics.

Levy credits marketing services, digital for Publicis revenue growth

Publicis Groupe's first quarter revenue increased 10.7% to $1.9 billion, compared with the same period last year. The company's revenue grew 6.5% organically in the first quarter compared with 2010. Digital accounted for 28.2%, or $535 million, of Publicis' first quarter revenue.

AAA names iCrossing digital AOR

AAA has hired iCrossing as its digital AOR after an RFP process that began last summer, the companies said this week. The agency replaced Razorfish in the role. ICrossing had previously worked with four of the automotive organization's regional clubs since 2009.

Intel awards MRM, Razorfish with b-to-b work

Intel Corp. tapped two digital agencies to handle its b-to-b campaigns after an RFP process. The Santa Clara, CA-based technology company awarded both multi-year contracts, with MRM Worldwide handling strategy and messaging duties, and Razorfish's San Francisco office leading the CRM, creative development and creative implementation components, said David Dickstein, media relations manager at Intel.

Intel narrows agency search to three digital shops

Intel has selected three digital agencies to pitch for the b-to-b portion of its creative advertising business. Interpublic Group's MRM Worldwide, Publicis Groupe-owned Razorfish and Omnicom Group's Tribal DDB are competing for the business, said David Dickstein, media relations manager at Intel.

Sears Holdings taps Razorfish's Friedman as marketing chief

Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.

Marketers to experiment through this year: Razorfish

Marketers will continue to experiment with digital channels throughout this year, according to the sixth annual Razorfish Outlook Report. The study also noted that Razorfish clients invested 45% of their media spend last year into vertical properties, such as search, ad networks and portals.

Agencies position for the rebound

Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.

CA picks Digitas after review

IT company CA has hired Digitas to manage its digital marketing, including creative and strategy, after a review.

Oreo awards 360i digital business

Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.

Razorfish unveils healthcare practice

Interactive agency Razorfish introduced a dedicated healthcare division on March 1. Known as Razorfish Health, the practice is based in Philadelphia and led by GM Katy Thorbahn. It is the second interactive health practice owned by Publicis Groupe, joining Digitas Health.

Relationship marketing in the limelight

Razorfish's John Zell explains how technology and social media have brought CRM to the front of marketers' minds

Levy vows to grow Publicis' digital share amid revenue drop

Holding company Publicis Groupe reported $6.1 billion in revenue for 2009, representing a 6.5% drop from the year before. However, Maurice Levy, CEO of Publicis, said on a conference call that his company is not backing down from its digital growth goals.

Razorfish hires Zell to build out CRM

Razorfish appointed John Zell VP of customer relationship technology solutions on February 1 as part of the agency's effort to increase its CRM presence.

ComScore launches bricks-and-mortar measurement service with IRI

Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online ad campaigns on bricks-and-mortal retail CPG sales. IRI's Consumer Network platform measures retail sales, while ComScore tracks which of those consumers who bought a particular product were exposed to a certain ad campaign online.

Levi's aims to return masculinity to khakis in Dockers effort

Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity.

Kinsella named Digitas' North America president

Colin Kinsella, currently the chief innovation officer at Razorfish, was appointed president for North America at Digitas, effective January 1, 2010. Both agencies are owned by Publicis Groupe. He will oversee the company's North American operations and report directly to Laura Lang, CEO.

Publicis buys Razorfish for $530 million

After speculation and rumors for the past month or so, Microsoft Corporation has sold its digital agency Razorfish to the Publicis Groupe SA holding company in a transaction valued at approximately $530 million in cash and treasury shares.

More details emerge in Microsoft's push to sell Razorfish

Microsoft Corp. is reportedly in talks with five of the world's biggest advertising companies about selling off digital agency Razorfish. According to reports in late June, Microsoft had hired Morgan Stanley to run the sale of the digital agency it acquired in 2007 after acquiring aQuantive for $6 billion.

Gevalia to extend engagement push with new site

Gevalia Kaffe will push forward with a lengthy branding and loyalty effort when it launches a revamped Web site and social media efforts in August. The mail order coffee company is introducing its new site — designed by its online agency RazorFish — in August. As part of an effort to improve customer interactions and engagement, the new site will allow customers to design their own coffee delivery programs.

Razorfish reorganization includes two office closures

As part of a major corporate reorganization, Microsoft-owned digital agency Razorfish has decided to close its two smallest offices: Boston and Ft. Lauderdale, FL. In addition, central region president David Friedman, who oversees Latin America, was named the first-ever US-wide president of the agency, and Colin Kinsella, the West region president, was named the agency's first-ever chief innovation officer.

Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich

Bob Lord was named CEO of digital agency Razorfish. He previously held the role of president of the East US region. Former CEO Clark Kokich now serves in the newly created position of chairman.

Razorfish names Bob Lord CEO, Kokich to become chairman

Digital agency Razorfish has named Bob Lord CEO. Clark Kokich, who has been CEO since 2007, will take on the newly created role of chairman. All of Razorfish's presidents will now report to Lord.

Getting to know...Matt Greitzer, VP of search marketing, Razorfish

Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together.

Razorfish lays off 70

In the latest in agency layoffs, Microsoft-owned interactive agency, Razorfish, has laid off about 70 employees across its Portland, Seattle, Los Angeles and San Francisco offices. This represents around 4% of its total work force.

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