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Pinnacle Foods has transferred creative and strategy duties for its Duncan Hines dry goods brands and Birds Eye frozen brands to BBDO New York and Kirshenbaum Bond Senecal & Partners, respectively.
BBDO North America has named Jen Neal CMO as of June 1. She will replace Mark Goldstein, who will retain his role as vice chairman of the agency.
Starbucks is conducting an integrated campaign for the release of its However-You-Want-It products in retail stores. Both the product, which consumers can use to blend customizable drink combinations, and the marketing push launched May 4.
BBDO New York named three new executive creative directors this week. They will each begin work at the firm by March 1.
Monster.com launched a multichannel advertising campaign on January 24 to promote updates to its job search engine. The effort is aimed at both job seekers and employers at a time when unemployment is hovering near 10%, according to the US Bureau of Labor Statistics.
FedEx is rolling out a multichannel campaign this month as part of the company's new strategy to integrate its brand messaging and creative across multiple channels simultaneously. The effort includes online and offline channels with the unified message, "We understand."
FedEx is conducting an international advertising effort promoting the shipper as a reliable partner during an uncertain economic period. The effort, which uses the tagline "FedEx delivers to a changing world," contains digital elements and a microsite. The initiative, which launched last month, is targeting small-to-medium businesses and influencers in the UK, Germany, South Korea, Japan, Brazil, China and Mexico.
Company of the Week
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