360i

32 Avenue Of The Americas 6th Floor
New York, NY 10013
Tel: (212) 703-7200
Fax: (212) 703-7255

www.360i.com
bwiener@360i.com

360i is a digital agency specializing in search, social media, behavioral marketing and digital design and development

CEO:
Bryan Wiener
bwiener@360i.com
Tel: (212) 703-7200

News Byte: 360i Announces New CEO

The agency has named Sarah Hofstetter as the new CEO of the agency, worldwide.

Marketing News Bytes: June 6, 2013

Updates on companies, products, and people

360i to help H&R Block hone social media strategy

H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."

360i taps insiders for president, EVP posts

Digital agency 360i named Sarah Hofstetter president and Jared Belsky EVP, the digital agency said on Jan. 17. The promotions took effect this morning, said 360i CEO Bryan Wiener.

Oscar Mayer targets Hispanics with Facebook app

Meat products brand Oscar Mayer added an app to parent company Kraft Foods' Spanish-language Facebook page on Oct. 7 that is geared toward Hispanic consumers. The brand worked with digital agency 360i on the initiative.

Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving

Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.

Advertisers not tapping Twitter's potential: 360i

Twitter is a rare opportunity for brands to speak directly to consumers, but not many advertisers are taking advantage of it, said digital agency 360i in a report released July 29.

AOL launches Ad Desk beta

AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.

Oreo awards 360i digital business

Oreo, a Kraft Foods Nabisco brand, has selected 360i as its lead digital agency. Razorfish was Oreo's previous lead digital agency.

Men's Wearhouse launches tuxedo campaign for prom season

Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.

Universal barcode campaign promotes 'Repo Man'

Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.

Facebook debuts direct response ad units

Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.

New Microsoft engine Bing vies for SEM share

On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.

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