MRM Worldwide

622 Third Avenue
New York, NY 10017
Tel: (646) 865-6230

www.mrmworldwide.com
mark.landsberg@mrmworldwide.com

MRM Worldwide is an agency specializing in creative, design, digital branding, search, data and analytics, behavioral targeting, media, digital strategy.

CEO:
Mark Landsberg
mark.landsberg@mrmworldwide.com
Tel: (646) 865-6230

MRM makes several senior leadership changes

Direct marketing agency MRM Worldwide named five senior leadership appointments on Feb. 13, a move MRM CEO Bill Kolb told Direct Marketing News will help the company "manage the growth and multinational nature" of its client base.

Socially educated patients: pharma-friendly social

The rise of the socially-educated patient is here.

IPG revenue up, net income boosted by Facebook sale

The Interpublic Group of Companies (IPG) reported revenue of $1.73 billion for the third quarter of 2011, an 8.7% growth increase compared with Q3 2010.

Kolb to replace Landsberg in MRM top spot

MRM Worldwide global president and COO Bill Kolb will succeed Marc Landsberg as CEO of the direct and digital agency after a months-long transition period.

GM brands track social ROI with Facebook integration

Automotive brands GMC and Buick have integrated their online vehicle-configuration tools with Facebook to better track social media ROI. The General Motors Corp. brands worked with digital agency MRM Worldwide on the initiative.

MRM Americas combined with McCann Salt Lake City

McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.

Q&A: David Hohman, SVP and New York analytics practice lead, MRM Worldwide

David Hohman, SVP and New York analytics practice lead at marketing agency MRM Worldwide, discusses the recent McCann/MRM US Army account win and the future of social CRM.

McCann retains US Army contract

The US Army has retained McCann Worldgroup as its agency responsible for a full range of advertising and marketing services including direct marketing. The agency's new contact will begin April 7, said Dan Elkins, deputy for public affairs at the Army's Mission and Installation Contracting Command.

Intel awards MRM, Razorfish with b-to-b work

Intel Corp. tapped two digital agencies to handle its b-to-b campaigns after an RFP process. The Santa Clara, CA-based technology company awarded both multi-year contracts, with MRM Worldwide handling strategy and messaging duties, and Razorfish's San Francisco office leading the CRM, creative development and creative implementation components, said David Dickstein, media relations manager at Intel.

Intel narrows agency search to three digital shops

Intel has selected three digital agencies to pitch for the b-to-b portion of its creative advertising business. Interpublic Group's MRM Worldwide, Publicis Groupe-owned Razorfish and Omnicom Group's Tribal DDB are competing for the business, said David Dickstein, media relations manager at Intel.

Century 21 names MRM, Mullen AORs

Century 21 Real Estate has named MRM Worldwide its agency of record for national and digital marketing and Mullen as its agency of record for social media and PR. Both are Interpublic Group agencies. Mullen is the real estate company's first social media AOR.

Home Depot taps MRM for digital, CRM

Home Depot has shifted digital marketing and CRM responsibilities from Engauge and Digitas, respectively, to MRM Worldwide.

Intel launches live chat banner campaign aimed at IT community

Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the company's experts via banner ads on targeted Web sites. The effort targets IT decision makers and influencers. For two hours on both of the campaign's days, October 5 and 6, Intel experts are available to answer questions via live chat within an expandable banner ad.

Captain Morgan calls in MRM for new mobile campaign

Captain Morgan has launched a new digital effort with agency MRM Worldwide as part of the rum brand's multiagency "Calling all captains" campaign. MRM Worldwide created a customizable voicemail tool, which allows consumers to set up Captain Morgan-branded prank calls. From the Web site www.CallingAllCaptains.com, consumers can choose from three personas — the cute girl, the angry boyfriend or the unpaid bartender — to make the call.

MRM Worldwide launches data platform

The UK office of digital marketing agency MRM Worldwide is adding deeper data measurement and analytics capabilities to its services with the launch of the DBExpress platform.

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