2550 Crescent Drive
Lafayette, CO 80026-2907
Tel: (303) 410-5100
Fax: (972) 582-9700
email: jcadwallader@epsilon.com


Epsilon is a leading marketing services firm. Comprised of three divisions, Purple@Epsilon, Marketing Technology, and Data Services (including Abacus), Epsilon combines the power of the world's most extensive collections of consumer and business data together with world-class creative and proven techniques to maximize marketing success for clients worldwide.

Senior Solution Manager:
Judy Cadwallader
Tel: (303) 410-5100

Epsilon and Media IQ Weigh In with Tips on Building Women-in-Leadership Initiatives

These companies are paving the way for women to reach the top of the corporate ladder

A Customer-Obsessed Approach To Email Marketing

Put customers at the core of every business decision

What's Next in Email: Webcast

Looking at the inbox renaissance with Forrester and Epsilon

What CMOs Of Tomorrow Need To Focus On Today

If the ideal CMO needs anything, they need to be ready and willing to embrace change

40Under40 2017: Robert Cosentino, Epsilon

Robert Cosentino is VP of strategy at Epsilon

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

The IoT and Data Sharing are Reinventing Loyalty

Data, collaboration, and the IoT are reframing loyalty for a new age

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Three Data Points on The Horizon

Three new, key data points are coming into focus

Non-Integrated Marketing Departments = Non-Integrated Marketing

Is email's continued success lulling marketers into remaining in a single-channel world?

Loyalty Expert Whitley Named CMO at Century 21

The Hilton and American Express veteran will direct efforts in a new phase of global expansion.

Live From Epsilon...

The company introduces Harmony Live, which can alter email content based on when and where a subscriber opens it.

Epsilon Adds Klout to Email Menu

Its social media tool gains access to intelligence from 700 million social profiles in the Klout database.

Epsilon Names Edwards CDO of Agency Business

The social and mobile expert will direct strategy for the company's agency clients.

Triggered Emails Rise 25%; Make up Less Than 5% of Volume

Their open rates were 65% greater than business-as-usual emails and their click-throughs 148% higher, says a study.

Epsilon Hires Powers to Direct Strategy

An early practitioner of digital methods, he joins the global marketing company's effort to grow its consumer goods business.

Frawley Named CEO of Epsilon

The five-year veteran of the company succeeds Bryan Kennedy, who will now oversee both Epsilon and Conversant.

For Patagonia, Timing Is Everything

The outdoor clothing company emails when customers are most likely to click.

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Less Than Half of Marketers Say the C-Suite "Gets" Digital

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Movable Ink Joins Epsilon's Agile Email Movement

Epsilon takes a partner to peg the dynamic content delivered by Agility Harmony to live information.

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?

Epsilon Taps Hadoop to Speed Up Segmentation

Company claims its Agility Harmony platform now performs segmentations in minutes instead of hours.

News Byte: Epsilon Launches Advanced Digital Solutions Practice

The company has three top telecoms and two leading automakers signed up for its cross-functional service.

Facebook Bounces Email

The social network's four-year-old competitor to Gmail falls flat on its, well, Facebook.

Epsilon: Gmail Tabs Are Bad News for Marketers

Gmail's click rate dipped for the first time in years, says a new study. Marketers need to focus on optimizing emails for mobile, where the Tabs format is not operational.

5 Ways to a Merry Holiday Email Experience

We're making a list, and we're betting you check it more than twice when planning your holiday email campaigns.

A Welcome (Email) Strategy

If it ain't broke, don't fix it, the saying goes, and in the world of digital marketing that old quote refers to nothing if not welcome emails.

Infographic: Email On My Mind

Marketers are obsessed with email—and for good reasons. It's effective.

News Byte: Epsilon Is Ready For Some Football

UPDATED: Epsilon strikes deal with NFL to provide multichannel fan experience.

News Byte: Epsilon Aims to Create Real-Time Conversations

The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.

Ready. Set. Email!

Most marketers don't think enough about the timing of their emails, said an authority from Epsilon, who noted that a third of emails are opened in the first two hours .

Top 5 Privacy Issues Revealed

Privacy experts tackle the leading privacy issues surrounding on- and offline customer data.

Interview: Sarah Branam, privacy manager, Epsilon

Epsilon knows the advantages—and risks—of collecting consumer data.

Pull the trigger to get customers to respond

Triggered email messages rose 10% in the third quarter, according to a new Epsilon benchmarking study.

In mail we trust

More than a third of consumers favor direct mail as the conduit for privacy-sensitive information from health and insurance companies, says an Epsilon survey.

Epsilon goes omnichannel with its acquisition of Hyper Marketing

Epsilon, the marketing services division of Alliance Data Systems, has agreed to acquire Hyper Marketing for approximately $460 million.

Customer loyalty is a moving target

Moving residences prompts purchases, but also tests customers' loyalty to current providers.

Epsilon launches email tools powered by a collective database

Marketing services firm Epsilon launched its Email Response Network (ERN) on September 4, a combination of three email products powered by database intelligence.

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

Aspen to support Jaguar Land Rover's global aftersales marketing

Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.

Epsilon: Open rates for triggered emails soar

Epsilon and the DMA's Email Experience Council release Q1 2012 North America Email Trends and Benchmarks report.

Bob Zurek named Epsilon's SVP of products

Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.

The Container Store selects Epsilon as database provider

The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.

Uncovering proven optimal customer contact methods

One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.

Email volume drops but click, open rates flat: study

Despite a decrease in email volume in the second quarter, email campaign open and click rates were relatively flat, according to a study released by marketing services firm Epsilon on August 30.

Kellogg picks Epsilon for CRM, database work

Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.

Epsilon beefs up email security 92 days after data breach

Marketing services firm Epsilon has added new security enhancements to its email marketing platform in collaboration with Verizon Business, Epsilon president and CEO Bryan Kennedy told Direct Marketing News on June 28. The new features include enhanced protection for Epsilon's information technology (IT) infrastructure and the ability to track malicious IP addresses.

Marketers' Q1 email volume skyrockets

Marketers increased their average email volume by 39% in the first quarter, compared with the prior year, according to a study from email marketing company Epsilon and the Direct Marketing Association's Email Experience Council (EEC). The organizations based the study on 7.1 billion emails sent by about 140 North American Epsilon clients.

Epsilon closes its acquisition of Aspen Marketing Services

Marketing services company Epsilon completed its $345 million acquisition of Aspen Marketing Services June 1. Epsilon, owned by Alliance Data Systems, will combine Aspen with its existing creative services arm Purple@Epsilon and its strategic and analytic consulting group under the Aspen name, adding about 750 employees and 11 offices.

Epsilon security breach exposes consumer email addresses

Email marketing vendor Epsilon said late last week that it detected a security breach March 30 that compromised the names and email information of several clients' customer databases. Impacted companies include JPMorgan Chase & Co., Walgreens, Best Buy, Ameriprise Financial and TiVo, according to media reports. Epsilon said April 6 that the breach affected about 2% of its total client base, and that no personal identifiable information, such as Social Security numbers, credit card numbers or account information, was accessed.

Marketers get best results with service messages

E-mail marketers that provide service or editorial messages stand a better chance of customers opening and clicking their e-mails than those sending marketing messages, according to a new survey from Epsilon and the Direct Marketing Association's Email Experience Council.

Q&A: Andrew Frawley, Epsilon president of marketing technology

Andrew Frawley, president of marketing technology at Epsilon, a marketing data and technology services company, discusses the future of database marketing and whether he thinks Congress will intervene on behavioral tracking.

Forrester ranks Epsilon, KBM, Targetbase as database leaders

Epsilon, KBM Group and Targetbase topped the 2011 Forrester Research Wave assessment of US database marketing service providers. Forrester listed all three in the "leaders" category. The report measured the top database marketing vendors against 90 criteria. Companies were gauged based on their current offering, their corporate strategy and the depth of their market presence.

Helzberg Diamonds selects Epsilon for consumer database marketing

Helzberg Diamonds has tapped marketing services provider Epsilon to handle strategic data services, adding to the firm's responsibility for consumer database marketing.

Q&A: Geoff Smith, VP of field marketing at Epsilon

The rules of e-mail copywriting are evolving for the age of mobile e-mail. Geoff Smith, VP of field marketing at Epsilon, explains how e-mail marketers are changing their copywriting strategies to reach busy consumers on the go.

E-mail open, click rates flat, report finds: Epsilon

Consumers are opening e-mail messages at a steady rate, but transactional or service e-mails are getting more attention, according to a third-quarter report from marketing services provider Epsilon and the Direct Marketing Association.

Case Study: La Quinta narrows target to boost guest loyalty

The marketing team at La Quinta Corporation, a hotel chain of more than 800 properties, suspected that it could get more out of its frequent traveler program.

Epsilon names Karumuru SVP, technology

Epsilon named Ravi Karumuru SVP of technology this month. He is based in Irving, TX, reporting to company CTO Chris Harrison. It is a new position at the multichannel marketing company.

Young named Purple@Epsilon chief

Integrated agency Epsilon has hired Terry Young as president of Purple@Epsilon, its digital and direct unit. He begins work at the agency December 7.

Reviews, loyalty programs influence hotel stays: Epsilon

Recommendations and reviews, as well as loyalty programs, have a significant influence on consumers' decisions on what hotels they stay at, according to a study from Epsilon, a marketing services provider.

Epsilon to aid Chico's customer targeting

Clothing retailer Chico's has expanded its relationship with multichannel marketing services firm Epsilon to add more services to gauge shopper behavior.

National Geographic Society deploys e-mail campaign encouraging Facebook 'likes'

The National Geographic Society will launch an e-mail marketing campaign this month, incorporating a Facebook 'like' button, to support its feature documentary 'Restrepo.' The nonprofit worked with marketing firm Epsilon on the campaign, which will launch by next week.

Tailor holiday messaging according to calendar: Epsilon

Consumer purchase behavior around the holidays peaks at different times for online versus in-store shopping, and marketers need to adjust their messaging appropriately, according to Epsilon's Holiday Trend Report, released July 22.

Inbox Insider: E-mail marketing firms move into Asia-Pacific market

Although e-mail marketing has been a global business for years, numerous US-based vendors are now growing their presence in the Asia-Pacific marketplace. This week, e-mail firm StrongMail extended its small footprint in the region through a partnership with XCOM Media.

Kraft hires Epsilon for data, e-mail work

Kraft Foods tapped Epsilon to handle database and data management, e-mail marketing, multichannel campaign management and interactive Web services for its Web brands. The companies announced the hire on February 9.

Epsilon taps Stein as EVP, digital

Data services company Epsilon hired Eric Stein last month as EVP of digital strategy. He joined the agency from Google, where he most recently directed two DoubleClick integration projects following its acquisition by the search giant.

Inbox Insider: Forrester Wave report rates top ESPs

E-mail marketing is alive and well, according to Forrester Research's fourth-quarter 2009 Email Wave report, released last week. The report found that the recession and the maturation of the e-mail marketer helped the industry in 2009. "While there is still a vast need for improvement, the sophistication of e-mail marketers is increasing," Forrester said in the report.

The new definition of spam and how to overcome it

Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.

KeyBank renews AOR partnership with Purple@Epsilon

KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct marketing services, including strategy, direct mail production and analytic support. Neither company would disclose the specifics of the contract, but they said that terms are set on an annual basis.

MoneyGram expands loyalty program into Canada

Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in the US, Germany, Spain and France. Users can sign up for the program by phone, Web or at an agent location. Users receive a loyalty card that tracks the number of money transfers the user completes. Users receive a 5% discount on the money transfer fee for the third through fifth transfers and a 10% discount on the sixth transfer and any thereafter.

Epsilon partners with Air2Web on mobile integration

Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon's primary mobile partner. Under the agreement, Epsilon can resell and integrate Air2Web's technology into its client offerings. The deal was signed in late September. Financial terms were not disclosed.

Epsilon: Q2 marketing e-mail opens up 18% over 2008

Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon that was released October 6. The period was the fourth consecutive one that open rates increased. Fourteen out of 16 industries measured saw a jump in opens, with pharmaceuticals and financial services seeing the greatest growth, with 6.3% and 7.2% year-over-year rises, respectively.

Epsilon study: Online purchases up 8% in 2008

Online purchases grew again in 2008, but retail sales were flat and call center sales declined, according to Epsilon Targeting, a recently formed data division of Epsilon. These were among the findings in its Annual Multichannel Trend Report, which is based on aggregated merchandise purchase data from the Abacus Cooperative database.

How to bring together social media and e-mail marketing

Social networks are becoming increasingly popular and individuals are able to influence the masses in a matter of minutes. To that end, marketers have been trying to leverage social media to reach their customers for years with limited success. Among the challenges is targeting and tracking the best customers with the most relevant message in the appropriate channel.

AstraZeneca taps Epsilon for consumer efforts

Pharmaceutical company AstraZeneca has expanded its long-running b-to-c marketing partnership with Epsilon to include efforts aimed directly at healthcare professionals. Epsilon has been working with AstraZeneca on direct-to-consumer marketing, including e-mail and database efforts, since 2003.

Multichannel momentum

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.

People News from Rubicon Project, ContextWeb, Afar, Purple@Epsilon

Jay Stevens joins Rubicon Project...Mia Sossei named director at ContextWeb...Afar Media taps Daniel Orum...Alex Kooluris joins Purple@Epsilon

National Geographic retains Epsilon

National Geographic Society, publisher of the more than 5 million circulation National Geographic magazine, has retained Epsilon for database hosting and marketing services. The nonprofit has been an Epsilon database client since 1997 and also uses the agency's e-mail and Epsilon Targeting services to manage and market to its 45 million-member database.

ABR 2009: Epsilon

Epsilon offers creative work, e-mail, database and loyalty, predictive modeling and analytics, consulting, SEO, direct mail and other services through its three business divisions: the Purple@Epsilon agency, Marketing Technology and Data Services. The agency's drive for data is deep — its parent company is Alliance Data Systems, and, Taleen Ghazarian, SVP, strategy and planning, notes, "The essence of Epsilon is really data-driven multichannel marketing that can create measurable results for our clients." Click headline above to view Epsilon's full profile, complete with capabilities and company history.

Merkle acquires CognitiveData

Database marketing agency Merkle has acquired data quality services provider CognitiveData, which came on to the scene in 2001 as a result of its proprietary data hygiene technology. Terms of the deal were not disclosed.

Epsilon Targeting combines multiple data sources

Epsilon has launched a new business division it's calling Epsilon Targeting that combines its new mover data compilation Epsilon Data Services; Abacus, the transactional co-op database giant; and ICOM Information & Communications, a direct-response consumer survey database. The company chose this "new wrapper" for its suite of services because the service focus was not just on aggregating data, but helping marketing clients target their best customers, explained Brian Rainey, president of Epsilon Targeting.

New Alliance president will "stay the course"

Alliance Data Systems Corp., parent company of Epsilon and provider of loyalty and co-brand credit card solutions, has named Edward Heffernan its new CEO and president.

Epsilon's Kennedy to boost focus on analytics

Epsilon will focus more heavily on analytics, but the company will face no major changes, said its new CEO and President Bryan Kennedy.

ClickSquared's Frawley joins Epsilon

Epsilon has hired Andrew Frawley as president of its digital services division. Frawley comes to the newly created position from the CEO slot at ClickSquared.

Questions marketers should be asking e-mail service providers

Over the years I have seen hundreds of RFPs, and I'm amazed at what little is actually uncovered in the process. The decision regarding an e-mail partner is growing in significance as the channel gains share on the mainstream marketing stage. The wrong decision can be costly and lead to frustration, lost customers and missed revenue.

How to get the most from your e-mail campaign

Are you getting the most from your e-mail marketing campaigns? The following questions will help you out. How do you welcome new subscribers to your program? Keep new subscribers out of your regular communication stream.

MS Society extends work with Epsilon

The National Multiple Sclerosis Society has signed a five-year renewal contract with longtime database marketing services provider Epsilon.

Beech-Nut chooses Epsilon

In an effort to increase its market share in the baby food sector and become the top national brand, upstate New York-based baby food company Beech-Nut Nutrition Corp. has tapped Epsilon for a series of direct marketing campaigns.

Commerce Bank looks to Epsilon for direct marketing

Kansas City, MO-based Commerce Bank has tapped Epsilon marketing agency Purple@Epsilon for full direct marketing services. The bank, which has nearly 350 locations in Missouri, Illinois, Kansas, Oklahoma and Colorado, is working to ramp up customer acquisition for its retail business unit.

Abacus NTV to analyze short-term customer value

Epsilon's Abacus has released its Near-Term Value (NTV) tool to give marketers better insight to a prospect's short-term potential. NTV is also designed to help marketers determine how much to spend to acquire new customers, which channels reach the customers with the highest value and the best customers for test strategies and modeling.

National Geographic continues relationship with Epsilon

National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011.

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