466 Lexington Avenue
New York, NY 10017
Tel: (212) 210-7000
JWT is a general ad agency.
Chairman & CEO:
Tel: (212) 210-7747
JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.
JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.
JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed.
Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.
Revenue in WPP Group's branding and identity, healthcare and specialist communications group, which includes its direct and interactive agencies, grew 9.5% in the first quarter to $903.6 million, compared with Q1 2010. Dublin, Ireland-based WPP also said in its first-quarter earnings report that its "direct and interactive networks of Wunderman and OgilvyOne, together with specialist digital agencies VML and JWT Inside, showed strong growth."
Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.
Social Media Week kicked off in New York on February 7 with a keynote on the expanding uses of social media from David Eastman, JWT's worldwide digital director and CEO North America.
OgilvyAction, the consumer activation unit of ad agency Ogilvy & Mather, has merged units with JWT's Malone Advertising retail marketing division to form JWT/OgilvyAction. The agency will focus on integrated retail marketing and experiential initiatives in North America.
Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.
As the leading source for direct marketing youth data, ASL Marketing connects your ...