JWT

466 Lexington Avenue
New York, NY 10017
Tel: (212) 210-7000

www.jwt.com

JWT is a general ad agency.

Chairman & CEO:
Bob Jeffrey
Tel: (212) 210-7747

JWT hires chief creative officer, chief integration officer

JWT named Jeff Benjamin chief creative officer for North America, the WPP-owned agency network said on Jan. 11.

JWT, MediaCom land $200M global US tourism account

JWT New York will lead a global tourism marketing campaign for the US after winning a pitch against two undisclosed agencies.

JWT buys shopper marketing firm Lunchbox

JWT North America has acquired shopper marketing firm Lunchbox, the WPP Group-owned agency said July 20, the same day the acquisition closed.

Human Rights Watch mixes online and offline for political campaign

Human Rights Watch integrated online and offline elements for a recent campaign to free 2,100 political prisoners in Burma. The "Behind Bars in Burma" campaign, developed with creative agency JWT, began with a physical installation and extended into a direct response online banner ad.

WPP sees Q1 growth in direct group, overall

Revenue in WPP Group's branding and identity, healthcare and specialist communications group, which includes its direct and interactive agencies, grew 9.5% in the first quarter to $903.6 million, compared with Q1 2010. Dublin, Ireland-based WPP also said in its first-quarter earnings report that its "direct and interactive networks of Wunderman and OgilvyOne, together with specialist digital agencies VML and JWT Inside, showed strong growth."

Draftfcb hires Coughlin as first global CMO, EVP

Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.

JWT's CEO discusses innovation in Social Media Week keynote

Social Media Week kicked off in New York on February 7 with a keynote on the expanding uses of social media from David Eastman, JWT's worldwide digital director and CEO North America.

WPP's OgilvyAction, Malone merge

OgilvyAction, the consumer activation unit of ad agency Ogilvy & Mather, has merged units with JWT's Malone Advertising retail marketing division to form JWT/OgilvyAction. The agency will focus on integrated retail marketing and experiential initiatives in North America.

Stride Shift gum launches Facebook app to create customer dialogue

Stride Shift gum launched a Facebook application called 'Change Your Flavor, Change Your Life' August 27 to create a dialogue with its customers. The chewing gum brand worked with JWT, its advertising agency of record, on the effort, which also includes consumer data collection.

Kit Kat edible postcard a Grand Prix winner at Cannes Ad Festival

Nestle's Kit Kat took home the Media Grand Prix, the top media award, at the 56th Cannes Lions International Advertising Festival, for its edible direct mail product. JWT Tokyo developed the "Kit Kat Mail" campaign, which featured a small, mailable three-dimensional box with a Kit Kat bar enclosed. It is sold exclusively at 20,000 post office outlets in Japan. It also marks the first time Japan Post postal service has partnered with a marketer.

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