InterMedia is a leader in Direct Response advertising, with nearly four decades of success in media planning and buying, creative, ROI analytics, and more. InterMedia, which bills $500+ million annually, has gained a national reputation for uniquely blending direct response advertising with general market branding and sales-promotion techniques. InterMedia Advertising is one of eleven synergistic business units which offer full service advertising, production and post production, retail brokering, performance-based advertising, and national television and cable network platforms. A focus on analytics and ROI have made InterMedia a preferred partner for metrics-based advertisers. For more information, go to www.Intermedia-Advertising.com.