Millennial

2400 Boston Street Suite 301
Baltimore, MD 21224
Tel: (410) 522-8705
Fax: (410) 522-1784

www.millennialmedia.com

Co-Founder, President & CEO:
Paul Palmieri
Tel: (410) 522-8705

Study: 40% of October mobile ad campaigns targeted

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

Millennial Media buys mobile firm Condaptive

Mobile advertising network Millennial Media has acquired mobile technology company Condaptive. Mack McKelvey, SVP of marketing at Millennial, said her company bought Condaptive for its data platform, as well as to add talent to its engineering team.

Android dominates April mobile ad impression share, but iOS leads in revenue: study

Mobile devices running Google's Android operating system generated 53% of mobile ad impressions in April, according to a report released by mobile advertising network Millennial Media this week. The company's latest "mobile mix" report found that ads served on Apple iOS devices and RIM's BlackBerry OS devices trailed Google's in impressions at 28% and 16%, respectively.

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Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

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