Millennial

2400 Boston Street Suite 301
Baltimore, MD 21224
Tel: (410) 522-8705
Fax: (410) 522-1784

www.millennialmedia.com

Co-Founder, President & CEO:
Paul Palmieri
Tel: (410) 522-8705

Study: 40% of October mobile ad campaigns targeted

Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

Millennial Media buys mobile firm Condaptive

Mobile advertising network Millennial Media has acquired mobile technology company Condaptive. Mack McKelvey, SVP of marketing at Millennial, said her company bought Condaptive for its data platform, as well as to add talent to its engineering team.

Android dominates April mobile ad impression share, but iOS leads in revenue: study

Mobile devices running Google's Android operating system generated 53% of mobile ad impressions in April, according to a report released by mobile advertising network Millennial Media this week. The company's latest "mobile mix" report found that ads served on Apple iOS devices and RIM's BlackBerry OS devices trailed Google's in impressions at 28% and 16%, respectively.

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