DirectMedia.com Merges With Simon Direct

Share this article:
Direct Media Inc. subsidiary directmedia.com yesterday announced its merger with Simon Direct, a card pack and alternative media publisher.


"The sales approach required for selling specialty direct response advertising is a perfect match for the Internet-related products of directmedia.com," Dave Florence, chairman of directmedia.com, Greenwich, CT, said in a statement.


Founded by Jeff Simon in 1989, Simon Direct was spawned by Direct Media's former card pack division.


The merger will allow directmedia.com to drive online traffic for its clients by publishing card packs and Web guides.


Directmedia.com was formed in February of this year. Its clients include FreeLotto.com, WinFreeStuff.com and CatalogLink.com.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing‚ÄĒeverything you need to know about Omnichannel, all in one spot. Read on for insight.