DirectMedia manages DharmaCrafts' catalog list

Share this article:

Direct Media Inc. is managing DharmaCrafts' catalog file.

The 73,000 individuals on the list are affluent and spiritual and committed to health, personal development, the environment and social justice.

The Buddhist community has relied on DharmaCrafts for quality meditation supplies and Asian-inspired home furnishings.

DharmaCrafts' catalog includes high-end products for the home and garden that support its customers' meditation and yoga practices and inspire their everyday lives.

The catalog offers products such as meditation cushions, fine Japanese incense, Buddhist statues, Japanese garden furniture, fencing, ornaments, spiritual jewelry and gifts, hand-painted fine-art screens, silk wall hangings, Asian-style lighting, Asian-accent home furnishings, books and floor cushions for children.

Forty-nine percent of the buyers are between the ages of 36 and 55. Thirty-six percent earn more than $100,000.

This file may work well for companies offering home décor, gifts, general merchandise, health and personal care, fundraising for progressive causes, travel, and consumer book offers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US