DirectGroup Bertelsmann Acquires Zooba.com

Share this article:
DirectGroup Bertelsmann, New York, has acquired e-mail marketer Zooba.com and plans to transfer a 50 percent stake in Zooba.com to Bookspan, a book club partnership formed by Bertelsmann Inc. and Time Inc., DirectGroup Bertelsmann said Friday.


Zooba.com is a free, subscription-based service that creates and delivers e-mails with personalized content based on an individual's designation of topics. Subscribers can choose from 48 topics and receive concise, weekly e-mails and product recommendations targeted to their interests. Zooba has 2.5 million members accounting for 6 million subscriptions.


In addition to its core service, Zooba.com can provide each of its partners with a custom content channel, or e-mails personalized to fit the brand image of the partner, in order to drive sales, acquire new customers and retain existing ones.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions