Directech Expands On Name, Changes Leadership
Direct marketing communications agency Directech Inc., Lexington, MA, has officially changed its name to Directech/eMerge effective immediately. The company has also announced that Barry Silverstein, formerly president, is now CEO; and Peter Evans, formerly chief operating officer, is now president.Silverstein said the changes were "in keeping with the continuing growth of the agency." He said the shop was now "truly a single-source provider of direct and e-marketing services," and the company's new name better reflects that reality.
Silverstein founded the agency in 1983. He is also the author of "Business-to-Business Internet Marketing," the second edition of which will be published in October.
