DirectCom Unveils Syntact DMS
Data warehousing systems provider DirectCom, West Paterson, NJ, unveiled its Syntact DMS database marketing system, a Windows-based database system allowing marketers to access, analyze and leverage customer data files. The system integrates with existing software and has a point-and-click graphical user interface.According to DirectCom, Syntact DMS' data mining capability gives users the means to segment their database into logical clusters based on historical data and demonstrated behaviors. After a target audience has been identified, the system narrows the search to find the most profitable customers within the segment. Other features include Syntact's Customer Profiling Module, predictive model scores, a 3-D Profit component delivering in-depth information on customer profitability and the Syntact Campaign Analysis Module.
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