Direct Results Group Wins New Fitness Biz
Direct Results is an integrated marketing services company founded in 1995 and acquired by Jordan Industries, Inc. in 1999.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.