Direct Results Group Wins New Fitness Biz
Direct Results is an integrated marketing services company founded in 1995 and acquired by Jordan Industries, Inc. in 1999.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.