The phrase "As Seen On TV" is far from being stricken from the direct marketers' lexicon, but newer entries like search and social media are becoming part of the conversation.
Late-night yell-and-sell pitches have given way to sophisticated, multichannel, ROI-centric campaigns.
Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.
Direct response success is no longer available only to those with the deepest pockets.
Long-form direct-response advertising boasts something marketers' covet: sales effectiveness
5 ways direct response marketers can be more brand focus in their marketing plans
One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...
Direct response marketers meet your new best friend: the Facebook page post ad.
Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.
Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.
The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.
Ah, if marketers had a crystal ball, the light they could shed on customers' actions.
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.
3 considerations for a unified strategy that blends marketing response channels.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.
5 points for brand managers to consider when shaping an effective brand response strategy.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
All marketers want to be relevant, but many are confounded by how to do so cost effectively.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.
There's little doubt mobile marketing is the future of direct response marketing. Here's why it's starting to look like the most effective direct response marketing tool ever.
Wyoming, Alaska, Hawaii, and Nevada are the most active states for direct response spending, while Oregon, Indiana, Tennessee, and Michigan are the least, according to payment processing company Litle & Co., which released its findings Aug. 22.
The Direct Marketing Association (DMA) has found that direct mail boasts a 4.4% rate, compared to email's average response rate of 0.12%
DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.
Social interaction equaled real money this holiday season. So says a new report from social marketing agency Mr Youth.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...