Direct Response

Direct Response Is Still an Effective Way to Build Brands

Direct Response Is Still an Effective Way to Build Brands

Long-form direct-response advertising boasts something marketers' covet: sales effectiveness

What Direct Response Marketers Need to Know When Moving Into Retail

What Direct Response Marketers Need to Know When Moving Into Retail

5 ways direct response marketers can be more brand focus in their marketing plans

Content Marketing Fuels the Customer Lifecycle

Content Marketing Fuels the Customer Lifecycle

One blog post read infers infatuation. Two white paper downloads and you're going steady. Three mailing-list opens says it's serious...

Three Tips for Killer Facebook Page Post Ads

Three Tips for Killer Facebook Page Post Ads

Direct response marketers meet your new best friend: the Facebook page post ad.

The Case for Community-Driven Content

The Case for Community-Driven Content

Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.

(In)direct Response

(In)direct Response

Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

Q&A: Sherrill Mane, SVP of research, analytics, and measurement, IAB

The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.

Marketing in the Dark

Marketing in the Dark

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Ah, if marketers had a crystal ball, the light they could shed on customers' actions.

Foul-Mouthed Oven Gets Scrubbed on DRTV

Foul-Mouthed Oven Gets Scrubbed on DRTV

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To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.

The New Direct

The New Direct

The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.

All Marketing is Direct Marketing: The Evolution of a Revolution

All Marketing is Direct Marketing: The Evolution of a Revolution

The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.

Direct Response Evolves to Brand Response

Direct Response Evolves to Brand Response

5 points for brand managers to consider when shaping an effective brand response strategy.

Direct Response, Unbound

Direct Response, Unbound

Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.

A Direct Response to Engagement

A Direct Response to Engagement

Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.

Building Direct Connections

Building Direct Connections

Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.

Snap, Crackle, Post

Snap, Crackle, Post

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People love taking and sharing photos. Enter photo-marketing social media company Pongr.

A Tale of Two Direct Response Call Centers

A Tale of Two Direct Response Call Centers

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One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.

Grab the Tablet, Honey. Modern Family's On

Grab the Tablet, Honey. Modern Family's On

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The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.

Direct Response Ads Drive Growth for AARP's Bulletin

Direct Response Ads Drive Growth for AARP's Bulletin

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AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.

Mobile Marketing: Best Direct Response Marketing Ever?

Mobile Marketing: Best Direct Response Marketing Ever?

There's little doubt mobile marketing is the future of direct response marketing. Here's why it's starting to look like the most effective direct response marketing tool ever.

Litle & Co. finds state-by-state variance in direct response spending

Litle & Co. finds state-by-state variance in direct response spending

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Wyoming, Alaska, Hawaii, and Nevada are the most active states for direct response spending, while Oregon, Indiana, Tennessee, and Michigan are the least, according to payment processing company Litle & Co., which released its findings Aug. 22.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.