Marketers who use content marketing don't need to create all the content themselves. Customers will gladly help.
Consumers' paths to purchase have become more circuitous, so direct response marketers must find ways to stay in step along that winding road.
The IAB's Sherrill Main talks attribution models, word of mouth, and the questions marketers need to be asking themselves.
Ah, if marketers had a crystal ball, the light they could shed on customers' actions.
To support the launch of Goo Gone Oven & Grill Cleaner, Marcus Thomas created a clever DRTV campaign with an unexpected star: a talking oven with a dirty mouth.
The definition of "direct marketing" is changing. BlueCross BlueShield is a brand that understands that.
The long-standing definition of direct marketing can just be tossed out the window. The journey from brand to direct and back.
5 points for brand managers to consider when shaping an effective brand response strategy.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.
There's little doubt mobile marketing is the future of direct response marketing. Here's why it's starting to look like the most effective direct response marketing tool ever.
Wyoming, Alaska, Hawaii, and Nevada are the most active states for direct response spending, while Oregon, Indiana, Tennessee, and Michigan are the least, according to payment processing company Litle & Co., which released its findings Aug. 22.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.