May 01, 2013
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
May 01, 2013
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
May 01, 2013
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
April 30, 2013
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
April 17, 2013
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
March 21, 2013
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
March 11, 2013
AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.
January 07, 2013
There's little doubt mobile marketing is the future of direct response marketing. Here's why it's starting to look like the most effective direct response marketing tool ever.
August 22, 2012
Wyoming, Alaska, Hawaii, and Nevada are the most active states for direct response spending, while Oregon, Indiana, Tennessee, and Michigan are the least, according to payment processing company Litle & Co., which released its findings Aug. 22.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
