Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Our world of direct response has changed; it's no longer just about generating an immediate response from consumers.
Advertisers today—whether B2C or direct-to-consumer (D2C)—must build a robust connection directly with prospects by developing a comprehensive, integrated branding and media approach.
People love taking and sharing photos. Enter photo-marketing social media company Pongr.
One had the best of conversion rates, one had the worst, and Heather Adams had to find out what the Dickens was going on.
The next big direct marketing medium may well be... live television? A new Gartner report says loyalty programs powered by second-screen devices will ignite a renaissance.
AARP's print publication Bulletin has seen direct response advertising rates grow despite the downturn.
There's little doubt mobile marketing is the future of direct response marketing. Here's why it's starting to look like the most effective direct response marketing tool ever.
Wyoming, Alaska, Hawaii, and Nevada are the most active states for direct response spending, while Oregon, Indiana, Tennessee, and Michigan are the least, according to payment processing company Litle & Co., which released its findings Aug. 22.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.