InfoWorx adds in-house telemarketing

Share this content:

DRTV agency InfoWorx has added in-house telemarketing to its roster of services. The company also offers infomercial TV production and media buying. Omaha, NE-based voice solution provider Prairie Interactive Messaging will provide the backend call centers.

“We now have the ability to create telemarketing scripts at same time we create offers, testing strategies and alternative offers for our client at the beginning of creative process,” said Ron Perlstein, president of Infoworx. “Now, we're able to make changes on the fly as opposed to rerecording and reprogramming.”

If one aspect of a campaign wasn't working as well as another, he said, the company “could increase a client's revenue in a 24 hour period.”

Perlstein said this service will also save advertisers around 20% on their cost-per-minute as opposed to using a separate interactive voice response (IVR) company.

The first client using the telemarketing service is BestLine International Research for its E-Z Par golf club cleaner.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here