CitySide Tickets preps TV campaign
CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.
The 30-second spots will run during the next three weeks on networks including CNBC, CNN, MSNBC, Bloomberg and Fox News. The campaign's goal is to make consumers aware that they can both buy and sell tickets through the site, and to drive consumers to it.
“We believe that there's going to be a lot more phone calls and a lot more traffic to the Web site,” said Michael McCarthy, CitySide Tickets' spokesman. “When people call in, [CitySide CEO Michael DeAmicis] and his team will ask how they heard about us.”
Previously, CitySide depended on word-of-mouth to promote itself. However, McCarthy said it expects to reach about 8 million people with the TV campaign.