An interesting DRTV development

Share this content:

A group espousing the theory that President Obama is not a natural-born citizen and is thus ineligible to hold his office has released an infomercial asking consumers to call in and pledge a $30 donation. In return, donors receive assorted paraphernalia and have their name faxed on a petition.

I've been talking to a lot of people for the DRTV feature in our 30th Anniversary issue, and one person I interviewed reminded me of what Senator McCain's camp said about Obama's infomercial that aired during the campaign. "As anyone who has bought anything from an infomercial knows, the sales-job is always better than the product.  Buyer beware."

That person wasn't making a political statement in mentioning what McCain said, by the way. I just found it ironic.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Direct Response

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above