Direct Response Television

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

June 01, 2009

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.
 

The impact of June's digital TV transition

Dianna Dilworth May 29, 2009

On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

IBM Interactive

May 18, 2009

IBM Interactive began life as IBM Centers for Solutions and Innovation in the late 1990s. The idea was focused around building solutions for around the Web. This quickly morphed into a business that offers services across multiple channels. Since the original name didn't quite define this extended offering, last year the IBM agency rebranded as IBM Interactive. The agency is known for its CRM programs and its technology that is poised to help build customer relations and offers services from strategy and customer experience design to technology planning and implementation capabilities. Click headline above to view IBM Interactive's full profile, complete with capabilities and company history.
 

Javelin Direct

May 18, 2009

Although Javelin Direct of Irving, Texas was officially formed in 2004 from an Omnicom Group agency to handle a conflicting account, the core leadership team has been together since 2000. Javelin is a full-service direct marketing firm, with a focus on mobile marketing and analytics as well as traditional direct marketing methods. Click headline above to view Javelin's full profile, complete with capabilities and company history.
 

Schematic

May 18, 2009

Schematic's major disciplines/capabilities include Web, mobile devices, television, interactive-out-of-home and emerging platforms. Click headline above to view Schematic's full profile, complete with capabilities and company history.
 

SendTec

May 18, 2009

SendTec offers full-service search engine marketing management; SEM consulting for companies managing SEM programs in-house; SEO; DRTV. Click headline above to view SendTec's full profile, complete with capabilities and company history.
 

Innovation and tech key to DM survival

Pat O’Brien, CMO, Direct Group May 04, 2009

As the Winterberry Group reported recently, direct mail is a "channel in transformation," with profound changes taking place almost daily. Faced with unprecedented economic conditions, marketers have drastically reevaluated their reliance on traditional methods, and have stepped up demand for more precisely targeted, data-driven marketing and higher returns on every dollar spent.
 

Food Network Magazine to launch, raise circ

Lauren Bell April 21, 2009

Food Network Magazine will increase its rate base to 900,000 this October, following an official launch at a rate base of 400,000 in June. The Hearst title ran two test issues last October and in January, with rate bases of 300,000 and 400,000 copies, respectively. A multiplatform marketing campaign that included direct mail, e-mail and TV spots on the Food Network led to a 70% sell-through of the first test issue, encouraging an official launch.
 

In circ: The Globe's plan to save itself

Lauren Bell April 13, 2009

Last week's In Circ discussed the newest circ marketing efforts of two newspapers whose very existence has been threatened: The Boston Globe and the Minneapolis Star-Tribune. This week, we hear more about the Globe's efforts from Bob Powers, VP of communications and public affairs for the Globe.
 

Newsmax turns to DRTV, radio, freebies for subs

Lauren Bell March 31, 2009

Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to its flagship product, Newsmax magazine. The commercials offer four free issues of the conservative-leaning monthly, as well as a free World Bank emergency radio.
 

OTC drugs head online

Jonathan Mack March 06, 2009

TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets
 

Getting to Know: Rob Weisberg, VP of multimedia marketing, Domino's Pizza

Kevin McKeefery February 27, 2009

The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings
 

Deals abound for DRTV

Mary Elizabeth Hurn February 27, 2009

Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV
 

Trust is the best policy for insurance marketing

Nathan Golia February 16, 2009

A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message
 

Egg Board hatching pride with integrated campaign

February 09, 2009

The American Egg Board has unveiled its "Incredible people" integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets.
 
 

A comfortable source of ROI

Chantal Todé February 02, 2009

Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV
 

Proposed cut in mail service stirs debate

Bryan Yurcan January 28, 2009

Budget deficits could force the US Postal Service to eliminate one extra delivery day, Postmaster General John E. Potter told Congress today.
 

Euro RSCG Edge names Greg Johnson president

Mary Elizabeth Hurn January 28, 2009

Direct response television (DRTV) and digital marketing agency Euro RSCG Edge has named Greg Johnson president.
 

Getting to Know: Alexandra von Plato, chief creative officer at Digitas Health

January 26, 2009

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job
 

Proposed delay of digital switch stirs telecom provider debate

Bryan Yurcan January 16, 2009

When television broadcasts switch from analog to digital, untold new opportunities for digital and mobile marketing will be avail­able, because the Federal Communications Commission voted to make the unused TV spectrum, commonly referred to as "white spaces," available to the public.
 

HSN looks to Alliance for credit card, loyalty programs

Lauren Bell January 15, 2009

Home Shopping Network (HSN) has tapped Alliance Data to launch a co-brand credit card program. Alliance will also take on the retailer's existing private label card portfolio.
 

FedEx cuts marketing budget

Bryan Yurcan January 08, 2009

FedEx Corp. will slash its marketing budget by 25% this year, the company said.
 

Convenience to play big role in '09

Cara Wood January 05, 2009

I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality is "the new black" this year. Faced with the reality that clever copywriting may not always convert a sale and deep discounts may be unrealistic or appear unimpressive aligned with competitive offers, direct marketing may return to another important element in its roots: convenience.
 

MLB Network to launch in 50 million homes

Mary Elizabeth Hurn December 31, 2008

On January 1, Major League Baseball (MLB) will launch MLB Network in approximately 50 million cable and satellite homes. According to MLB the launch will exceed any other cable launch in history by approximately 20 million.
 

Lay offs at HSN, Cornerstone

Chantal Todé December 09, 2008

HSN Inc. (HSNi) has let go 110 employees, or less than 3% of HSN's staff and eliminated 75 positions, or approximately 3%, from Cornerstone's staff, according to the company.
 

Direct mail has staying power

Pamela Oldham December 01, 2008

"Is direct mail deader than disco?" That was the question recently posed by a marketer on a business networking Web site. Judging from the wiggle room now available in mailboxes across America, it might appear that the sentiment is one shared by many companies, especially with today's unprecedented economic trials.
 

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