Direct Response TV

5 Brands That Celebrate What It Means to Be a Dad

5 Brands That Celebrate What It Means to Be a Dad

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Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.

5 Commercials That Remind Us Why Moms Are the Best

5 Commercials That Remind Us Why Moms Are the Best

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Minute Maid, Pandora, Pampers, P&G, and Cardstore prove that storytelling is the mother of all marketing.

10 Years, 12 Brands, and Thousands of Hours of DRTV

10 Years, 12 Brands, and Thousands of Hours of DRTV

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Going into the television upfronts, a cable association chronicles the exploits of a dozen iconic TV products.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

Travelocity Thinks Beyond the 30-Second Spot

Travelocity Thinks Beyond the 30-Second Spot

The online travel agency ventures off to a new, unknown territory—the 15-minute commercial—to educate consumers about its package bookings.

Oberto Aims to Drive Brand Awareness With March Madness Campaign

Oberto Aims to Drive Brand Awareness With March Madness Campaign

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The jerky company double teams the competition using TV and digital.

Mercedes-Benz Drives Home a Super Bowl Victory

Mercedes-Benz Drives Home a Super Bowl Victory

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The AMG GT's cumulative traffic increase on Edmunds.com nearly quadrupled that of the BMW i3.

The Era of Socialcasting

The Era of Socialcasting

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Broadcast and social campaigns are no longer separate. Now, it's all about socialcasting.

Dogs: Marketers' Best Friends

Dogs: Marketers' Best Friends

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Budweiser, IKEA, Subaru, and KLM leverage the power of the pooch to leave their (paw) print on consumers.

Why DRTV Can't Do it Alone

Why DRTV Can't Do it Alone

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Direct response marketers credit TV with helping make up to 79% of their sales, but they are increasingly getting big assists from digital channels, a study says.

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

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Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

Social TV Analytics That Go Beyond the Buzz-Numbers

Social TV Analytics That Go Beyond the Buzz-Numbers

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Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.

Optimize ROI With Symbiotic DRTV and Online Video

Optimize ROI With Symbiotic DRTV and Online Video

DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.

Optimize ROI With Symbiotic DRTV and Online Video

Optimize ROI With Symbiotic DRTV and Online Video

DRTV and video-enhanced websites act like an integrated closed circuit for selling a product, driving retail, generating leads, and acquiring customers.

3 Ways to Get an Optimal DRTV and Video Mix

3 Ways to Get an Optimal DRTV and Video Mix

Here are some recommendations that we've found to be useful in finding the optimum mix of television and online video.

Direct Response Is Still an Effective Way to Build Brands

Direct Response Is Still an Effective Way to Build Brands

Long-form direct-response advertising boasts something marketers' covet: sales effectiveness

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

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Marketing + Cheese: What more could you want?

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

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Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

Honey Maid Shows the Evolution of Families and Products

Honey Maid Shows the Evolution of Families and Products

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The graham cracker brand's integrated marketing campaign targets the American families of today.

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

Direct Response TV's Secret Weapon: The "HI" Factor

Direct Response TV's Secret Weapon: The "HI" Factor

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When it comes to closing the deal, direct response TV advertising may have a distinct, yet not often considered advantage—Human Interaction.

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

Turner Sports Uses Big Data to "Future Proof" its Media

Turner Sports Uses Big Data to "Future Proof" its Media

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The sports media company attempts to emulate Netflix's model to provide a greater viewing experience.

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

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Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Dell Ad Takes Us Back to the Start

Dell Ad Takes Us Back to the Start

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Even multibillion dollar corporations have New Year's resolutions. Dell launches its first ad campaign since going private.

Chrysler Scoops Itself

Chrysler Scoops Itself

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Ron Burgundy steps back into his maroon suit as the new pitchman for Chrysler's Dodge Durango.

Does M&M's or REESE'S Win the Real Candy Crush?

Does M&M's or REESE'S Win the Real Candy Crush?

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In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.

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