Direct Response Television

Hey honey, I thought of one

Nathan Golia October 29, 2009

My wife has been disappointed by my unwillingness to think of a Halloween costume. But that might have changed.
 

List Services Corp. manages IvoryWhite list

October 29, 2009

IvoryWhite awarded List Services Corp. management of its Eyepothesis Beauty Product Buyers from IvoryWhite list on October 27. These buyers — 70% of whom are women — purchased a beauty product through DRTV, spending $129.99 on average.
 

WorldLink managing DRTV ad sales for AmericanLife TV

Nathan Golia September 18, 2009

Advertising sales firm WorldLink has agreed to sell short-form DRTV spots for baby boomer-focused cable network AmericanLife TV. Total Communications Group had previously handled the business.
 

Petnovations readies new CatGenie DRTV spot for primetime

Nathan Golia September 16, 2009

Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the product. The goal of the ad is to broaden awareness of the cat box, drive its placement at retail and increase customer acquisition.
 

Kodak's move into DRTV is savvy

Michael Briggs, VP of search strategies, @Website Publicity August 31, 2009

Kodak has been breaking new ground in its use of multiple channels to promote their cost-saving printer line. Most notable is its use of short- and long-form infomercial segments touting the benefits and savings of the products in a way that pays homage to the late Billy Mays.
 

Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers

August 26, 2009

New list — Pulse TV Infomercial Buyers, Impulsive Buyers, Credit Card Buyers — List Acquisition — This file contains buyers from Pulse TV, a general merchandise retailer that advertises through infomercials.
 

Simpro introduces IVR platform for DRTV

Nathan Golia June 09, 2009

Simpro Solutions Inc., a Toronto-based provider of call center and CRM services, has launched an automated interactive voice response (IVR) portal for DRTV. Key features of the tool include automated call distribution and call answering, real-time customer order, billing and fulfillment.
 

Echo awards judging features firsts in green marketing, award organization

Cara Wood June 01, 2009

The first round of judging for the 2009 International Echo Awards, a body of awards from the Direct Marketing Association that celebrate creative, strategy and results across direct marketing media, began May 19. This is the first year Echos has had a vice chair from the client side. Another first this year is the Green Marketer Award.
 

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

June 01, 2009

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.
 

The impact of June's digital TV transition

Dianna Dilworth May 29, 2009

On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital.
 

Spotlight: Tim O'Leary, CEO, R2C Group

Nathan Golia May 25, 2009

Tim O'Leary, co-founder and CEO of Portland-based agency R2C Group, on how DRTV has flourished in the recession, teaching corporate marketers about what DRTV offers and more.
 

IBM Interactive

May 18, 2009

IBM Interactive began life as IBM Centers for Solutions and Innovation in the late 1990s. The idea was focused around building solutions for around the Web. This quickly morphed into a business that offers services across multiple channels. Since the original name didn't quite define this extended offering, last year the IBM agency rebranded as IBM Interactive. The agency is known for its CRM programs and its technology that is poised to help build customer relations and offers services from strategy and customer experience design to technology planning and implementation capabilities. Click headline above to view IBM Interactive's full profile, complete with capabilities and company history.
 

Javelin Direct

May 18, 2009

Although Javelin Direct of Irving, Texas was officially formed in 2004 from an Omnicom Group agency to handle a conflicting account, the core leadership team has been together since 2000. Javelin is a full-service direct marketing firm, with a focus on mobile marketing and analytics as well as traditional direct marketing methods. Click headline above to view Javelin's full profile, complete with capabilities and company history.
 

Schematic

May 18, 2009

Schematic's major disciplines/capabilities include Web, mobile devices, television, interactive-out-of-home and emerging platforms. Click headline above to view Schematic's full profile, complete with capabilities and company history.
 

SendTec

May 18, 2009

SendTec offers full-service search engine marketing management; SEM consulting for companies managing SEM programs in-house; SEO; DRTV. Click headline above to view SendTec's full profile, complete with capabilities and company history.
 

Innovation and tech key to DM survival

Pat O’Brien, CMO, Direct Group May 04, 2009

As the Winterberry Group reported recently, direct mail is a "channel in transformation," with profound changes taking place almost daily. Faced with unprecedented economic conditions, marketers have drastically reevaluated their reliance on traditional methods, and have stepped up demand for more precisely targeted, data-driven marketing and higher returns on every dollar spent.
 

Food Network Magazine to launch, raise circ

Lauren Bell April 21, 2009

Food Network Magazine will increase its rate base to 900,000 this October, following an official launch at a rate base of 400,000 in June. The Hearst title ran two test issues last October and in January, with rate bases of 300,000 and 400,000 copies, respectively. A multiplatform marketing campaign that included direct mail, e-mail and TV spots on the Food Network led to a 70% sell-through of the first test issue, encouraging an official launch.
 

In circ: The Globe's plan to save itself

Lauren Bell April 13, 2009

Last week's In Circ discussed the newest circ marketing efforts of two newspapers whose very existence has been threatened: The Boston Globe and the Minneapolis Star-Tribune. This week, we hear more about the Globe's efforts from Bob Powers, VP of communications and public affairs for the Globe.
 

Newsmax turns to DRTV, radio, freebies for subs

Lauren Bell March 31, 2009

Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to its flagship product, Newsmax magazine. The commercials offer four free issues of the conservative-leaning monthly, as well as a free World Bank emergency radio.
 

OTC drugs head online

Jonathan Mack March 06, 2009

TV spend still rules, but direct marketing efforts, particularly digital, have gained an increasing share of OTC drug advertising budgets
 

Getting to Know: Rob Weisberg, VP of multimedia marketing, Domino's Pizza

Kevin McKeefery February 27, 2009

The pizza power-player discusses his transition from agency exec to client marketer and the best parts of the job -- besides free toppings
 

Deals abound for DRTV

Mary Elizabeth Hurn February 27, 2009

Major brands are reducing traditional TV ad spend — providing more opportunities for DRTV
 

Trust is the best policy for insurance marketing

Nathan Golia February 16, 2009

A wary public means life insurance marketers must focus on building customer relationships to spread their need-based message
 

Egg Board hatching pride with integrated campaign

February 09, 2009

The American Egg Board has unveiled its "Incredible people" integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets.
 
 

A comfortable source of ROI

Chantal Todé February 02, 2009

Atomic Direct's CEO discusses the Snuggie and why 2009 could be a good year for DRTV
 

Proposed cut in mail service stirs debate

Bryan Yurcan January 28, 2009

Budget deficits could force the US Postal Service to eliminate one extra delivery day, Postmaster General John E. Potter told Congress today.
 

Euro RSCG Edge names Greg Johnson president

Mary Elizabeth Hurn January 28, 2009

Direct response television (DRTV) and digital marketing agency Euro RSCG Edge has named Greg Johnson president.
 

Getting to Know: Alexandra von Plato, chief creative officer at Digitas Health

January 26, 2009

Alexandra von Plato, EVP and chief creative officer at Digitas Health, discusses her career path and the day-to-day intricacies of her job
 

Proposed delay of digital switch stirs telecom provider debate

Bryan Yurcan January 16, 2009

When television broadcasts switch from analog to digital, untold new opportunities for digital and mobile marketing will be avail­able, because the Federal Communications Commission voted to make the unused TV spectrum, commonly referred to as "white spaces," available to the public.
 

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