Direct Response Specialists Allies With Global Strategy

Share this article:
Direct Response Specialists Inc., a Los Altos, CA, direct marketing agency, has formed a strategic alliance with professional business services firm Global Strategy Corp., Washington.


The two firms will help with mergers between bricks-and-mortar companies and Internet brands. Services offered include assistance with shifting company and brand positioning and implementing strategies.


Global Strategy Corp. said statistics showed that an estimated 200 Internet companies will survive when the ongoing Internet shakeout is through.


A 7-year-old agency, Direct Response Specialists works with start-ups and early-stage firms. It expects that the alliance with Global Strategy will yield close to $3 million in new business this year.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.