March 16, 2000
Direct Response Media Gets Dot-com
Direct Response Media Inc., Santa Monica, CA, said yesterday that it will be handling all television media placement for Internet service provider SeeYouOnline.com. The deal was brokered via SeeYouOnline.com's marketing company, SonicPort.com. The $6 million campaign will be aimed at adults ages 24-54 who are frequent Internet users. Direct Response Media will provide the company with daily results using its Internet specific media tracking software, MediaTrack.