Direct Response Media Gets Dot-com

Share this article:
Direct Response Media Inc., Santa Monica, CA, said yesterday that it will be handling all television media placement for Internet service provider SeeYouOnline.com. The deal was brokered via SeeYouOnline.com's marketing company, SonicPort.com. The $6 million campaign will be aimed at adults ages 24-54 who are frequent Internet users. Direct Response Media will provide the company with daily results using its Internet specific media tracking software, MediaTrack.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.