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Direct Report Articles

Marketers streamline cross-channel customer experience

May 01, 2012

With the increase of customer touchpoints, brands are seeking to implement seamless cross-channel marketing strategies.
 

Agencies add techs to the conversation

May 01, 2012

Whereas creative teams have traditionally included an art director and copywriter, today's agencies are adding technologists to the mix.
 

Facebook acquisition makes big splash

Direct Marketing News staff May 01, 2012

Most experts see Facebook's billion dollar acquisition of Instagram in April as defensive and overpriced.
 

USPS adopts new products and services to stay solvent

May 01, 2012

USPS Postal Service Postmaster General and CEO Patrick Donahoe's set out his vision for the agency at the National Postal Forum in April.
 

Google privacy changes are a question mark for marketers

Ryan Joe March 01, 2012

Google's privacy policy changes, which go into effect on March 1, unify its terms of service across its major Web products — including YouTube, Gmail and search — allowing for greater sharing of user information with advertisers.
 

Consolidation transforms the printing industry landscape

Jennifer Mann March 01, 2012

While consolidation has been a growth and hang-on strategy for some in the printing industry, the space is undergoing such a seismic shift in its expanding arrays of services that the old metrics and measures no longer apply.
 

Agencies must keep up with mobile

Jennifer Mann March 01, 2012

As tablets and smartphones evolve into the de facto "remote control" of our lives, the kinds of services that clients are demanding from their agencies is also changing.
 

M-commerce profit surge helps ring in the holidays

Alex Palmer January 01, 2012

This year's Black Friday/Cyber Monday weekend proved a big one for e-commerce — and mobile commerce in particular. Thanks to a combination of generous deals and increasingly savvy and mobile-focused consumers, the biggest shopping weekend of the year was bigger than ever for online retailers.
 

Agency-as-a-service portrays new business strategy model

January 01, 2012

For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.
 

Innovation positions agencies on top

January 01, 2012

Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
 
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