September 26, 2000
Direct Partners Signs 3 Accounts Worth $20 Million
Direct Partners, San Francisco, has added three accounts worth $20 million to its roster. The clients include E-Trade Bank, a wholly owned online bank of Internet broker E*Trade; Shutterfly, a service that allows online photo uploads, printing and mailing of those snapshots; and iMotors.com, an online used-car seller. These brands have charged Direct Partners to strengthen consumer relationships and customer acquisition programs.
Direct Partners is part of ad conglomerate Omnicom Group, New York.