Direct Partners Signs 3 Accounts Worth $20 Million

Share this article:
Direct Partners, San Francisco, has added three accounts worth $20 million to its roster. The clients include E-Trade Bank, a wholly owned online bank of Internet broker E*Trade; Shutterfly, a service that allows online photo uploads, printing and mailing of those snapshots; and iMotors.com, an online used-car seller. These brands have charged Direct Partners to strengthen consumer relationships and customer acquisition programs.


Direct Partners is part of ad conglomerate Omnicom Group, New York.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?