Direct Partners Signs 3 Accounts Worth $20 Million
Direct Partners is part of ad conglomerate Omnicom Group, New York.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.