Direct Partner offers Right Source names
Direct Partner Solutions Inc., Alpharetta GA, announced the availability of its Right Source Consumer Information Database.
The file provides more than 12 million names that have responded to direct mail- and online-generated surveys from Right Source.
The database is 60 percent female with an average household income of $60,000.
The data includes information about demographics and lifestyle interest and hobbies as well as product ownership statistics, purchase behavior and intent psychographics.
Available selects and sub-files include monthly hotline, mail order responders, donors, ethnicity, diet/health conscious, investors, hobbyists, collectors, avid readers, homeownership, length of residence, occupation, credit card buyers, presence of child, child age and gender.
The file is updated monthly.