Direct Media, Ziff Davis Launch Multichannel List Program

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Direct Media Inc. made available discounted multichannel marketing opportunities yesterday on the Ziff Davis controlled-circulation files that it manages.

Through the program, mailers can rent the postal and opt-in e-mail addresses from five Ziff Davis files for multichannel marketing efforts at 20 percent off the cost of renting the files separately.

According to Direct Media, the program is ideal for marketers looking to establish multichannel relationships with prospects.

"The whole idea of the dual marketing approach is reaching the same people with the same offer so you either e-mail them first and then send follow-up direct mail or vice versa," said Georganne Rossi, vice president, list management at Direct Media, Greenwich, CT.

The lists included in the offer are CIO Insight with 21,000 subscribers, eWeek with 110,000 subscribers, Interactive Week with 79,000 subscribers, The Net Economy with 49,000 subscribers and Smart Partner with 56,000 subscribers.

Selections include job title, industry and employee size.

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