Direct Media Wins Harlequin List Properties

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Direct Media Inc., Greenwich, CT, announced its appointment yesterday as manager for the Harlequin continuity club list properties.


The Harlequin Continuity Master File includes 193,100 active members of Harlequin continuity clubs. The file is 81 percent female with a median age of 43 and a unit of sale of $30 per month.


The Harlequin Romance Continuity Club file has 119,000 active members. It is 75 percent female with a median age of 43 and a unit of sale of $30 per month.


The Love Inspired Inspirational Continuity Club file has 30,900 active members. It is 88 percent female with a median age of 43 and a unit of sale of $30 per month.


The Brighter Vision Learning Adventures Continuity Club file has 26,800 active members. It is 81 percent female with an average unit of sale of $30.


All the files have a base price of $90M. Selections include recency, gender, geography, age, income, age of children and dwelling type.


For more information, contact Sheryl Benjamin at 203/532-2449 or sbenjamin@directmedia.com.


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