Direct Media Wins DAV List

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Direct Media Inc. said last week that nonprofit group Disabled American Veterans awarded the Greenwich, CT, company management of its donor file.


The DAV list, previously managed in-house, has 6.9 million total active donors and 3.6 million last-12-month donors. These donors are 52 percent female and gave an average gift of $14.50. They donated money to support disabled veterans and their families.


The file is selectable by recency, dollar, gender and geography. Base price is $65/M.


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