Direct Media Wins Credit, Retail Files

Share this article:
Direct Media Inc., Greenwich, CT, said Friday that it was named list manager for the Performance Plus credit and retail compilation files.


The Performance Plus Consumer Master File offers 12.7 million consumers who completed their first transaction on their new bank or retail credit card.


The file is selectable by geography, recency, age, income, presence/gender/age of children, mail-order buyer, lifestyle, religion, ethnicity, language data and card type.


Also available are 15 segment files such as affluent households, African-Americans, Catholics, change of address, qualified mortgage holders, seniors and young families.


The pricing on Performance Plus files starts at $65/M base for commercial mailers and $45/M base for fundraising mailers.


Good customer match models are available as well as PerformanceSelect predictive behavioral scores powered by Alliant Cooperative Data Solutions LLC, Brewster, NY.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.