Direct Media Uncorks Wine PIP

Direct Media Inc. announced its management yesterday of the International Wine Cellars package insert program effective immediately.


The program offers 725,000 annual package insert opportunities and costs $65/M.


International Wine Cellars customers buy premium wines through the company's continuity club. With their monthly wine shipments, members get a newsletter and magazine specific to that month's wine selection.


Inserts are collated into a 6-by-9-inch envelope accompanying the wine shipment.


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