Direct Media to Release Career Women List

Share this article:
Direct Media will release a new list rental database of 800,000 prospects, Career Women at Home, Aug. 15. The database will be built from business publishing and merchandise, seminar, membership and hi-tech files and aimed at the hard-to-reach group of female executives. It will be updated quarterly and include all DMI LifeFilesTM enhancements. Exact file size, demographics and psychographics will be available on the release date.


Direct Media assumed list management last month of the nearly 500,000 name World Publications file of eight water sports-enthusiast publications: Boating Life, Caribbean Travel and Life, Marlin, Sport Diver, Sport Fishing, Wakeboarding, WaterSki and Windsurfing.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.