Direct Media to Debut National Geographic File in April

Share this article:
The National Geographic Society will make its more than 3 million active North American member names available for list rental through Direct Media Inc. as of April 2.


In addition, DMI will take over management of National Geographic's 2.6 million active book buyers, 490,000 active video buyers and 265,000 active catalog buyers.


"The active member portion is brand-new, so that's a really exciting piece of the file to work with because of the prestigious nature of the society and the fact that they never allowed their members' names to be rented before," said Patty Ricci, senior account executive on the National Geographic files at Direct Media Inc., Greenwich, CT.


The National Geographic files will be enhanced with Acxiom's IB Consumer data, which will allow DMI to offer psychographic, demographic and lifestyle selects.


These files will join the DMI managed properties roster, which already includes the lists for National Geographic's Traveler and Adventure magazines.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.