Direct Media Snares BusinessWatch Lists

Direct Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for the BusinessWatch Network postal and e-mail subscription lists totaling nearly 400,000 names.

The BusinessWatch Network compiles content from several online news sources to provide subscribers with relevant information.

· The ExecWatch file consists of 172,500 executive-level professionals who receive content from sources including McKinsey Consulting, Bloomberg, BusinessWeek, Intelligent Enterprise, Fortune and Forbes Magazine.

· The MgmtWatch file has 101,300 corporate managers who get content from BusinessWeek,, Inc. Magazine, Peppers & Rogers Group, Booz*Allen*Hamilton, McKinsey Consulting and Better, among others.

· The TechWatch list has 53,000 IT professionals who receive content from CIO Magazine, eWeek, Computerworld, VNUnet, Delphi, TechNewsWorld, TechWeb, InfoWorld, InternetWeek and ServerWatch.

· The FinanceWatch file consists of 37,000 finance professionals who get data from sources including CNN Money, Bloomberg, Reuters, Fortune, Ernst & Young, Booz*Allen*Hamilton and Business Finance Magazine.

· The HRWatch list has 11,500 human resources professionals who receive content from HR Magazine, Business Finance Magazine, SHRM online,, Ernst & Young and

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