Direct Media Offers Yankee Magazine File

Share this article:
Direct Media Inc. has been appointed as list manager for the Yankee Magazine list of subscribers, the company said yesterday.


The Yankee Magazine file has 266,000 active subscribers to this publication about the New England lifestyle. Most subscribers are direct to publisher sold and paid. They are 64 percent female with an average age of 50, average household income of $75,000 and average unit of sale of $24 for 10 annual issues.


The file is selectable by recency, gender, geography, source, active and expires. The base price is $95/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.