Direct Media Offers Yankee Magazine File

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Direct Media Inc. has been appointed as list manager for the Yankee Magazine list of subscribers, the company said yesterday.


The Yankee Magazine file has 266,000 active subscribers to this publication about the New England lifestyle. Most subscribers are direct to publisher sold and paid. They are 64 percent female with an average age of 50, average household income of $75,000 and average unit of sale of $24 for 10 annual issues.


The file is selectable by recency, gender, geography, source, active and expires. The base price is $95/M.


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