Direct Media Offers Staples Lifefiles

Share this article:
Direct Media Inc., Greenwich, CT, yesterday announced the debut of the Staples Lifefiles with demographic, psychographic and lifestyle information.


Staples' file of 592,000 last-12-month buyers had data overlays to create three new lists with different selections.


· Staples Lifelines offers ethnic and religious categories such as Hispanic, Asian, European, African-American, Catholic and Protestant.


· Staples Lifephases is selectable by age and income as well as presence of children and ages of children.


· Staples Lifetrends has many interest categories including cooking, family, hobbies, travel, exercise, stereo, home video, sports and collectibles.


· General selects such as geography, gender and recency are available on these lists. Staples Lifefiles are 47 percent male and have an average unit of sale of $250. All three files have base prices of $95/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.