Direct Media Offers Staples Lifefiles

Share this article:
Direct Media Inc., Greenwich, CT, yesterday announced the debut of the Staples Lifefiles with demographic, psychographic and lifestyle information.


Staples' file of 592,000 last-12-month buyers had data overlays to create three new lists with different selections.


· Staples Lifelines offers ethnic and religious categories such as Hispanic, Asian, European, African-American, Catholic and Protestant.


· Staples Lifephases is selectable by age and income as well as presence of children and ages of children.


· Staples Lifetrends has many interest categories including cooking, family, hobbies, travel, exercise, stereo, home video, sports and collectibles.


· General selects such as geography, gender and recency are available on these lists. Staples Lifefiles are 47 percent male and have an average unit of sale of $250. All three files have base prices of $95/M.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.