Direct Media Offers Hearst Enhanced FileDirect Media Inc., Greenwich, CT, yesterday announced the availability of the Hearst Enhanced Business Address Subscribers file of 284,100 names at business address.
The file was enhanced with Dun & Bradstreet employee size and standard industry classification data.
These subscribers to Hearst publications are selectable by industries such as health services, personal services, educational services, business services, engineering and auto dealer/repair.
Direct Media suggests this file for business-to-business offers including office supplies, ad specialty/imprinted products, corporate gift giving, business publications and apparel.
Hearst Magazines' publications include Esquire, Good Housekeeping, Harpers Bazaar, Popular Mechanics, House Beautiful and Town & Country.