Direct Media Offers GNC Lists

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Direct Media Inc., Greenwich, CT, said yesterday that it was awarded management of 15 retail and Internet buyer lists from General Nutrition Center.


GNC is a retailer and Internet marketer of health and nutrition products such as anti-aging formulas, antioxidants, health accessories and wellness formulas. Its buyers have an average age of 40, income exceeding $75,000 and an average unit of sale of $55.


The GNC Active Buyers file has more than 1 million last-12-month buyers.


Other segmented GNC lists available through Direct Media include vitamin buyers, weight management buyers, sports/nutrition buyers, Spanish-language buyers, young families and Catholic buyers.


Selections on these files include recency, dollar, gender, membership, product, geography and renewals. The base prices on these lists are $95/M.


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