Direct Media Offers GNC Lists

Share this article:
Direct Media Inc., Greenwich, CT, said yesterday that it was awarded management of 15 retail and Internet buyer lists from General Nutrition Center.


GNC is a retailer and Internet marketer of health and nutrition products such as anti-aging formulas, antioxidants, health accessories and wellness formulas. Its buyers have an average age of 40, income exceeding $75,000 and an average unit of sale of $55.


The GNC Active Buyers file has more than 1 million last-12-month buyers.


Other segmented GNC lists available through Direct Media include vitamin buyers, weight management buyers, sports/nutrition buyers, Spanish-language buyers, young families and Catholic buyers.


Selections on these files include recency, dollar, gender, membership, product, geography and renewals. The base prices on these lists are $95/M.


Share this article:
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.