Direct Media Millard launches analytics capability

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Infogroup-owned list management firm Direct Media Millard (DMM) announced January 11 that it has created a research and analytics business intelligence consultancy. Bill LaPierre, SVP, will lead the initiative.

“This is a major step forward for us as we bring together the unique expertise of our marketing and analytics team,” LaPierre said in a statement. Representatives from Infogroup and DMM could not be immediately reached for comment.

According to a statement, offerings will include market research, such as focus groups, usability labs, phone interviews and online surveys; business intelligence; data mining and more.

Joining LaPierre on the team will be Lilliane LeBel, who now leads DMM's research division, and Bob Anderson, chief statistician and modeler at DMM.

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