Direct Media managing TouchStone Catalog buyers list

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Direct Media Inc. has been awarded list management of the TouchStone Catalog list.

Founded in 1989, the TouchStone Catalog offers approximately 56,000 responsive direct mail buyers. The collection of home décor, furniture, tapestries, bed linens, tabletop, outdoor/gardening and holiday décor attracts traditional and stylish buyers.

TouchStone Catalog buyers are mostly females who spend an average of $120 per order, with an average age of 45 and a household income of more than $75,000. Direct Media recommends these buyers as prospects for home décor, furniture, apparel, accessories, fundraising, gift, general merchandise, home publishers, jewelry and travel offers.

The 62,530 12-month buyers are available beginning at $120/M.

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