Direct Media managing six new lists

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Direct Media's business-to-business list management has been appointed the new list manager for Wild at Work HR Benefit Directors, OMMA Magazine, RainToday.com, RESmartSecrets Real Estate Agents/Brokers, TaxPro and the Fordyce Letter.

Wild at Work subscribers are active and influential HR/benefit directors and managers for corporations and organizations of mid-size and Fortune 500 companies. Wild at Work prepares a weekly e-mail newsletter of special offers on travel, entertainment, shopping, services, healthcare and other fun employee benefits.

OMMA (Online Media, Marketing and Advertising), which is published by MediaPost Communications, is a trade magazine dedicated to online media, marketing and advertising. The new-to-the-market subscriber file contains advertising professionals who are key media and marketing decision-makers purchasing search, e-mail, rich media, behavioral targeting, e-marketing solutions, wireless, interactive TV and ad management solutions. The file comprises 20,000 subscribers.

RainToday.com helps professional service providers generate more revenue and grow their firms. The audience works in the consulting, financial, legal, IT and training industries. The file comprises 35,000 e-mail subscribers.

RESmartSecrets.com is a new-to-market responsive opt-in e-mail list that reaches agents, brokers and other real estate professionals. RESmartSecrets.com is a network for referral generation, information sharing and wealth building for real estate agents and brokers in the United States. The file is made up of 17,000 individuals.

The TaxPro list offers individuals knowledgeable in tax preparation as sole practitioners or employed by large tax preparation firms. The file is made up of 188,000 bona fide practicing accountants, tax-return preparers, CPAs, lawyers, enrolled agents and electronic filers of tax and information returns.

Fordyce Letter is the monthly source of employee staffing information for almost half of the nation's search and placement firms, as well as practitioners in more than three dozen countries. Subscribers to the Fordyce Letter receive a monthly newsletter covering earning surveys, business development tips, consultant management, book reviews, legislative alerts, case histories, employer surveys and training tactics.

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