Direct Media managing Silkies insert program

Share this article:

Direct Media is managing the Silkies Enriche Win Back insert program.

The program comprises 160,000 packages annually at a base rate of $55/M.

HCI Direct Inc., a premier direct marketer of women's beauty, style and wellness products, is now accepting inserts into their Silkies Enriche Ageless Moisturizer Win Back Program.

Silkies Enriche Ageless Moisturizer is an all-in-one anti-aging moisturizer available in three age-specific formulas. Each is specifically developed to help minimize wrinkles, improve firmness and make skin look more radiant.

The program reaches Silkies Enriche buyers who have paid their last shipment but have not continued with the service.

These mail order buyers are interested in beauty, health, cosmetics, reading, charitable causes and personal well-being. The typical Silkies Enriche customer is a woman in her mid-50s with some college education, who works either part or full time, and her average family income is around $45,000 a year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US