Direct Media managing Silkies insert program

Direct Media is managing the Silkies Enriche Win Back insert program.

The program comprises 160,000 packages annually at a base rate of $55/M.

HCI Direct Inc., a premier direct marketer of women's beauty, style and wellness products, is now accepting inserts into their Silkies Enriche Ageless Moisturizer Win Back Program.

Silkies Enriche Ageless Moisturizer is an all-in-one anti-aging moisturizer available in three age-specific formulas. Each is specifically developed to help minimize wrinkles, improve firmness and make skin look more radiant.

The program reaches Silkies Enriche buyers who have paid their last shipment but have not continued with the service.

These mail order buyers are interested in beauty, health, cosmetics, reading, charitable causes and personal well-being. The typical Silkies Enriche customer is a woman in her mid-50s with some college education, who works either part or full time, and her average family income is around $45,000 a year.