Direct Media launches new eMarketing Group
“As the market has grown, we thought it was time to offer these services under their own brand,” said Direct Media CEO Larry May.
Services under the eMarketing Group's umbrella include e-mail deployment, e-mail append, creative, search engine marketing, lead generation and Web site conversion optimization. May credited the company's recent merger with InfoUSA for expanding its e-commerce abilities, including adding the Yesmail platform to its repertoire.
The theme of the division will be “Powered by experience,” ostensibly to highlight its skills in the digital DM sector. “When people talk to someone in the division, they're talking to someone with experience in direct marketing,” May said.
Current clients of DMI's eMarketing Group include Boardroom, International Herald Tribune, Make-A-Wish Foundation, Alzheimer's Association, Contour Marketing, Cricket Magazine and the USGA. “We are offering these services to our existing postal clients, as well as going out and exploring new clients,” May said.