Direct Media launches new eMarketing Group

Share this article:
Direct Media, the Greenwich, CT-based direct marketing services company, has launched a new eMarketing Group, which will handle all of the firm's online marketing services.
“As the market has grown, we thought it was time to offer these services under their own brand,” said Direct Media CEO Larry May.
Services under the eMarketing Group's umbrella include e-mail deployment, e-mail append, creative, search engine marketing, lead generation and Web site conversion optimization. May credited the company's recent merger with InfoUSA for expanding its e-commerce abilities, including adding the Yesmail platform to its repertoire.
The theme of the division will be “Powered by experience,” ostensibly to highlight its skills in the digital DM sector. “When people talk to someone in the division, they're talking to someone with experience in direct marketing,” May said.
Current clients of DMI's eMarketing Group include Boardroom, International Herald Tribune, Make-A-Wish Foundation, Alzheimer's Association, Contour Marketing, Cricket Magazine and the USGA. “We are offering these services to our existing postal clients, as well as going out and exploring new clients,” May said.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.