Direct Media Increases Offerings of Hearst Magazine Subscription Files

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Direct Media Inc., Greenwich, CT, has been named list manager for the Hearst Magazine Database for Regression Analysis in addition to being the exclusive list manager for Hearst magazine subscription files.


The database contains 10.6 million active subscribers from across the Hearst titles, which are statistically modeled for each mailer.


The Hearst publications include Cosmopolitan, Country Living, Esquire, Good Housekeeping, Marie Claire, Popular Mechanics, Smart Money and Town & Country.


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