Direct Media Increases Offerings of Hearst Magazine Subscription Files

Share this article:
Direct Media Inc., Greenwich, CT, has been named list manager for the Hearst Magazine Database for Regression Analysis in addition to being the exclusive list manager for Hearst magazine subscription files.


The database contains 10.6 million active subscribers from across the Hearst titles, which are statistically modeled for each mailer.


The Hearst publications include Cosmopolitan, Country Living, Esquire, Good Housekeeping, Marie Claire, Popular Mechanics, Smart Money and Town & Country.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.