Direct Media Houses Kennel Club SubscribersDirect Media Inc., Greenwich, CT, announced its appointment yesterday as list manager for two subscriber files from American Kennel Club.
The AKC Gazette and Family Dog Magazine have a de-duped total of 137,000 names of dog owners, handlers, breeders and fanciers.
AKC Gazette readers are 83 percent female with average household income of $90,800 and an average of five dogs per household.
Family Dog Magazine readers are 74 percent female with average household income of $73,900 and an average of three dogs per household.
Selects on these files include geography and recency. The base price for both is $95/M.