Direct Media Hooks Phonics File

Share this article:
Direct Media Inc., Greenwich, CT, has been appointed list manager for the Hooked on Phonics list of 105,900 last-12-month buyers of educational reading aids for children and adults.


Hooked on Phonics buyers have purchased books, audio cassettes, flash cards and CD-ROMs. They are 82 percent female with an average age of 36 and average household income of $54,000. The average unit of sale is $300.


The file is selectable by geography, recency, gender, age of child, gender of child and source. It also offers 232,000 last-12-month inquirers. More than 7,600 Canadian last-12-month buyers and inquirers are available. Base price is $90/M.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.