Direct Media Hooks Phonics File

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Direct Media Inc., Greenwich, CT, has been appointed list manager for the Hooked on Phonics list of 105,900 last-12-month buyers of educational reading aids for children and adults.


Hooked on Phonics buyers have purchased books, audio cassettes, flash cards and CD-ROMs. They are 82 percent female with an average age of 36 and average household income of $54,000. The average unit of sale is $300.


The file is selectable by geography, recency, gender, age of child, gender of child and source. It also offers 232,000 last-12-month inquirers. More than 7,600 Canadian last-12-month buyers and inquirers are available. Base price is $90/M.


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