Direct Media has new b-to-b audio list

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Direct Media's BtoB List Management Group has been awarded management of the Live Sound International Magazine postal and e-mail lists.

The monthly magazine reaches stakeholders in the the sound reinforcement, installation and live event industry. The postal file is selectable by business/industry, job title, and type of business served, including government, houses of worship, hotels/resorts, concert halls/casinos, schools, sporting venues and theme/theatre parks. The industry is expected to be worth more than $8.9 billion in sound equipment and services in 2009, according to Direct Media.

The Live Sound postal file contains 20,000 subscribers for $150/M; while the e-mail list boasts more than 9,000 names for $300/M.

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